I was asked by one of my client to create a Company Profile brochure for their catering business. I took up the challenge without having a clue on how to do one, so like most millenniums, I turned to my good virtual friend ‘Google’ for assistant and after a few hours researching I got a good grasp on how to create one. Over the next 2 days I created the brochure for my client, which they submitted to an International Airline and to my surprise it turned out to be good enough to help my client onto round two – the bidding for catering. It looks like my next project will be to create a sales brochure (hmm…more googling I guess).
In short here’s what I learned and my advise on how you can create a profile document for your business…
A company profile summaries information about an organisation’s business activities, mission, history, resources and capability to deliver a product or service. A good profile can help companies win business, attract investors, recruit great people and build a strong reputation.
Summarise Company Activities
List basic information about the company, including location, number of employees, time in business and turnover. Describe products and services and the markets in which the company operate. Explain the ownership and structure of the company.
Position the Company
Include the mission, which should summarise the reasons why you are in business. The mission might be “to create great tasting food that delights the consumer” for example, or “to develop great tasting lunches that leaves consumers with a lasting impression.” Set out the company’s vision, which might be “to become the leading supplier of products in our marketplace,” for example, or “produce products in an environmentally sustainable way.” Describe your position in the marketplace and list your major customers as an illustration of your credibility.
Describe Your Capabilities
Setting out your resources and capabilities helps to differentiate your company from competitors. Describe the skills and experience of your workforce and your management team. Explain how your investment in manufacturing facilities ensures quality, capacity and productivity. List any quality or industry accreditation and highlight any industry awards. Point out anything that is unique about the firm, for example, a commitment to carbon-neutral manufacturing.
Set Out Company Performance
Provide a brief statement of financial performance, including information on turnover & profitability. Describe the company’s growth record and include information on future prospects, such as a strong portfolio of new products.
Inform Your Audience
A company profile brings together information that customers, prospects, suppliers and investors need when they are evaluating an organisation. Customers and prospects use the information to identify suppliers with the capability to meet their needs. Investors look for companies that are financially stable with a strong management team and good growth prospects. Suppliers want to partner with companies that will enhance their own growth opportunities. Highlight the information that is most relevant to each audience.
Structure the Profile
Create a structure for the profile or use an online template. Templates include a series of headings with guidelines on the information to include in each section. A simple structure might feature company name and location, mission and vision, products, services and customers, management structure, resources and financial information. Publish the information on your website or distribute it to customers, suppliers, investors, journalists and other interested parties.
Here’s my creation: All Season Foods Company Profile
Nazrul Hoque – 01 October 2018