Battle of flagships

Apple announced the latest and its ‘best iPhone ever’ on 7th Sept 2016 at the Bill Graham Civic Auditorium in San Francisco. The latest flagship by the company will replace the Apple iPhone 6S plus while competing with the competition. The company claimed that this is the fastest and the best iPhone that they have ever made and this will blow competitors out of the water. The company also launched the smaller Apple iPhone 7 along with the iPhone 7 plus.

Apple iPhone 7 plus, along with iPhone 7, will be a tough task for the company to rejuvenate growth as it saw stagnating sales for the first time in years. Regardless of the task at hand, this year the iPhone saw cold muted reception, and there was a stream of leaks with lack of chatter around the device.

I took the best smartphones from the competition that is currently in the market and put them head-to-head against the iPhone 7 plus. I have compared iPhone 7 plus with the Samsung Galaxy Note 7 and the critically hit smartphone of the year, OnePlus 3. Let’s see how iPhone 7 plus stacks up against the competition on paper:

  iPhone 7 Plus OnePlus 3 Galaxy Note 7
Operating system IOS (10) Android (6.0.1), Oxygen UI Android (6.0.1), Touchwiz UI
Display size, Resolution 5.5-inch; 1,920×1,080 pixels 5.5-inch; 1,920×1,080 pixels 5.7-inch; 2,560×1,440 pixels
Pixel density 401 ppi 401 ppi 518 ppi
Dimensions (milimeters) 158x78x7.3 mm 152.7 x 74.7 x 7.35 mm 153.5×73.9×7.9 mm
Weight 188 g 158 g 169 g
Camera (Primary) 12-megapixel (telephoto), 12-megapixel (wide) 16-megapixel 12-megapixel
Camera (Front facing) 7-megapixel 8-megapixel 5-megapixel
Video capture 4K 4K 4K
Processor Apple A10 chip (64-bit) 2.2GHz quad-core Qualcomm Snapdragon 820 2.15GHz + 1.6GHz quad-core Qualcomm Snapdragon 820
Storage 32GB, 128GB, 256GB 64GB (Not expandable) 64GB (Expandable)
Battery 3,000mAh 3,000mAh 3,500mAh
Connector Lightning USB-C USB-C
Special features Dual rear cameras Notifications toggle, dual-SIM, Dash Charging S Pen stylus, wireless charging
Water resistant Yes No Yes
3.5mm jack No Yes Yes
Price £719 (32GB); £819 (128GB); £919 (256GB) £329 £700


The iPhone 7 plus is an incremental update to the iPhone series and does not offer any substantial reason to upgrade from the previous model, iPhone 6S plus or iPhone 6S. Apple is known for the highly optimised software that does not need a massive amount of RAM for smooth performance.

Looking at the competition, Samsung Galaxy Note 7 stands tall in the spec-to-spec comparison, but the OnePlus 3 still seems the best bet regarding ratio between the specs and the monetary investment involved.

Samsung Galaxy Note 7 was praised for the brilliant camera performance along with its processor performance but recently hampered by exploding battery issue. The thing that works out for OnePlus apart from details like Quick Charge, Type-C, 6GB RAM and the presence of 3.5mm headphone jack, is the price. The consumer gets comparable specs to other premium smartphones that cost twice as much.


Nazrul Hoque – 05 November 2016

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